Test Project | Expand and Evolve the Birdy
Brief | Shinola has a proven platform in Birdy. It has been one of their top performing watches since launching the brand. How can Shinola evolve and expand on Birdy? How can it maintain relevancy for the next generation of female watch buyers?
Define Tone | Simple, visual mood board(s) to set the tone of the project.
Describe Customer | Define who we are trying to reach with this project.
Describe Customer | Define who we are trying to reach with this project.
Dial Language | Put a strong focus on dial iterations. Quality of graphic design as well as dial color, material, and finish will be important.
Case Evolution | How can the case language/proportions/materials be updated while keeping the ‘birdy-ness’ intact?
Collection | How does this present to the customer as a collection? What does the launch feel like?
